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Priyanka Chopra’s production house hires Petrina D’Rozario as COO

MUMBAI: Purple Pebble Pictures, a production house set up by Priyanka Chopra and Dr Madhu Chopra, has appointed Petrina D’rozario as the chief operating officer (COO).

In her new role, D’rozario will oversee content and identify the right partners to work with who have the passion in the business of storytelling. D’rozario will also help develop businesses across verticals and oversee the structure and working of day to day operations. Along with this, she will be managing existing teams at Purple Pebble and develop IP across the verticals.

Petrina D'RozarioSpeaking about her new role, Petrina D’Rozario says, “Priyanka Chopra has an entire team of women. In her own way, she looks out for the women in our industry and takes pride in girl-power. The same goes for Dr. Madhu Chopra, who is the CEO and I take pride in saying my bosses are women who are truly infusing.”

Said Dr. Madhu Chopra, “Purple Pebble Pictures is a start-up production house with the heart of a lion. Fearless to explore and work on films across genres and languages. We have just started and have already completed two feature films – ‘Bam Bam Bol Raha hain kashi’ and ‘Ventilator’. Our third film ‘Sarvann’ is due to release in December. Petrina joins us at the crux of imbibing a corporate culture to our modus operandi and with her experience we hope Purple Pebble Pictures becomes a production house that has the working style of a corporate and heart of a home especially to talent that needs a platform to showcase their abilities.”

D’Rozario also spearheads the shaping of WIFT India (www.wift.co.in) and is responsible for the development of the chapter’s strategy, network and aim to enhance the visibility of women working in film and television. She is on the board as the founder president of WIFT India and on the international board of WIFT (L.A) in the communications and marketing committee. She has also worked as a producer on ad films. Her first short film ‘Pyaas’ (2013) was selected in various international film festivals.

Born and raised in Calcutta, D’Rozario enrolled into South Seas Film School in New Zealand and graduated with a distinction and double major in documentary directing and producing. She has been part of various co-productions for feature films, television and short films with Greece, Australia, New Zealand and India in the capacity of an associate producer, producer, executive producer, assistant director and creative director.