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Prime Focus Tech appoints Raghunath Mohanrao as COO

MUMBAI: Prime Focus Technologies (PFT), the technology arm of media services powerhouse Prime Focus, has roped in IT industry veteran Raghunath Mohanrao as chief operating officer (COO).

Mohanrao is stepping in to take over duties from PFT co-founder and former COO Ganesh Sankaran, who is taking sabbatical for 15 months to pursue an MBA, while remaining on the PFT board of directors.

Mohanrao’s experience and success in conceptualising and implementing numerous global operations centres across the world will come in handy for the company as it aims to further its growth within the global media and entertainment markets.

Previously, Mohanrao worked as the telecom, media and entertainment industry leader at IBM, managing IBM’s globally integrated capabilities.

“Raghu is an accomplished technology leader in the media and entertainment space, and his background and skills offer the best fit for what PFT requires as it charters the next level of innovation, delivery excellence and growth,” said Prime Focus Technologies founder and CEO Ramki Sankaranarayanan.

He added, “Ganesh is taking a well-deserved break from the hot pursuit of building PFT from its inception in a garage to where it is now.”

“I’ve wanted to go back to school for my MBA for some time now and with PFT in such a strong position I know this is the right time,” said Ganesh Sankaran. “I’ve known Raghu for well over 18 years and am confident he is the right fit for PFT. I look forward to Raghu’s leadership to take PFT to the next level of its growth journey.”

“PFT’s breadth of technology offerings and opportunity for transforming media and entertainment companies are two of the many reasons for my interest and excitement as I take over the position of COO,” said Mohanrao. “I look forward to bolstering the unwavering customer and people focus, delivery excellence and innovation at PFT.”

Mohanrao will be joining Ramki and the PFT executive team at the annual NAB Show, a key event for both PFT and the media and entertainment industry as a whole.

At NAB, PFT will showcase updates on its CLEARTM Media ERP Suite, which helps media and entertainment companies virtualise the content supply chain and achieve the digital transformation necessary to compete in an industry undergoing unprecedented change.