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Prasar Bharati’s share lifts to Rs 24.2 bn as Budget allots 33.2 bn to MIB

MUMBAI: India’s pubcaster Prasar Bharati will have more to spend in 2014-15 under the Narendra Modi-led BJP government. This is more due to the launch of a channel for farmers, the date of which is yet to be firmed up.

The Ministry of Information & Broadcasting (MIB) has been allocated Rs 3,316 crore (Rs 33.16 billion) for 2014–15 in the Union Budget, tabled today in Parliament by Finance Minister Arun Jaitley. This allocation stood at Rs 3,216 crore (Rs 32.16 billion) in the interim budget announced in February this year. Again, for FY2013–14, the MIB could pocket Rs 2,855.03 crore (Rs 28.55 billion).

Interestingly, in the interim budget, the total grants-in-aid to the public broadcaster Prasar Bharati was Rs 2,331 crore (Rs 23.31 billion). In the Union Budget, Jaitley has added Rs 90 crore (Rs 900 million) as grant-in-aid to Prasar Bharati for Kisan TV. This takes the total  grants-in-aid to Prasar Bharati to Rs 2,421.58 crore (Rs 24.22 billion). Planned outlay is Rs 531.58 crore (Rs 5.32 billion) while the remaining Rs 1,890 crore (Rs 18.90 billion) is non-plan allocation.In the previous fiscal, the pubcaster’s grants-in-aid totalled Rs 2,089.56 crore (Rs 20.9 billion).

The non-plan allocation (Rs 1,890 crore) is for meeting salary and salary-related expenditure and Rs 364.21 crore for various information and publicity agencies like Films Division, Directorate of Advertising & Visual Publicity, Press Information Service, Song and Drama Division, Publications Division, etc.

The budget has also allocated Rs 100 crore (Rs 1 billion) as a lump sum provision for projects/scheme for development work in the North East and Sikkim.

As per details, the budgetary allocation for the MIB is Rs 1,205 crore (Rs 12.05 crore) including Rs 200 crore (Rs 2 billion) from Internal and Extra-budgetary Resources (IEBR). This includes Rs 247.82 crore (Rs 2.48 billion) for the information sector, Rs 111.15 crore (Rs 1.11 billion) for the film sector and Rs 846.03 crore (Rs 8.46 billion) for broadcasting.

Who gets what?

Secretariat – Social Services: The total outlay is of Rs 126.55 crore (Rs 1.26 billion). The provision is for expenditure of the Secretariat of the Ministry including Human Resource Development training, Development Support to North East/ Jammu and Kashmir and other identified areas, promotion of Indian cinema through film festivals and film markets in India and abroad, production of films and documentaries in various Indian languages, Centenary Celebrations of Indian Cinema, National Film Heritage Mission, anti-piracy initiatives, setting up of a centre of excellence for animation, gaming and visual special effect, supporting the community radio movement in India, information, education and communication activities for promoting digitalisation, infrastructure support cell, capacity building of cable TV industry personnel in digital wire line broadcasting and automation of broadcasting wing.

Information and Publicity:

Advertising and Visual Publicity: This allocation of Rs 230.37 crore (Rs 2.30 billion) covers expenditure of the Directorate of Advertising and Visual Publicity (DAVP) which plans and executes publicity campaigns through advertising and other printed materials, as well as through radio, television, exhibitions and other outdoor publicity media.

Films: The provision (Rs 135.81 crore, or Rs 1.36 billion) under this head covers the activities of the Ministry including – Films Division; Expenditure on Directorate of Film Festivals; National Awards for Films; Expenditure on International Film Festival of India and Panorama of Indian Films in the Film Festivals; Additions and alterations to Film Festival Complex at Siri Fort, New Delhi; National Film Archive of India; Grant to Children’s Films Society; Grants to Film and Television Institute of India, Pune; and Grants to Satyajit Ray Film and Television Institute, Kolkata.

Research and Training in Mass Communication: The provision of Rs 33.54 crore (Rs 335.4 million) under this head is for Indian Institute of Mass Communication, and Research and Reference Division.

Press Information Services: This provides for (a) expenditure on the Press Information Bureau, (b) Grants to the Press Council of India, and (c) subsidy for running India’s News Pool Desk of Non-aligned News Agencies Pool through the Press Trust of India. The allocation was Rs 65.44 crore (Rs 654.4 million).

Field Publicity: With a purse of Rs 54.24 crore (Rs 542.4 million), this will cover expenditure of the Directorate of Field Publicity and its district-level field units, engaged in interpersonal, developmental communication through film shows, live media programmes, photo displays and seminars.

Song and Drama Division: With Rs 31.56 crore (Rs 315.6 million), the Song and Drama Division utilises live entertainment media for creating awareness among the masses, particularly in rural areas, about various activities of national development through units spread all over the country.

Publications: This provides for expenditure of the Publications Division of the Ministry which publishes priced books, journals and other printed material in English, Hindi and regional languages on a wide variety of subjects. The budgetary allocation is of Rs 56.24 crore (Rs 562.4 million).

Electronic Media Monitoring Centre: The ministry has allocated Rs 13.75 crore (Rs 137.5 million) for monitoring television channels/radio for violation of programme code and advertising code.

Also Read from our Budget package:

Budget leaves broadcast industry high and dry
Online & mobile advertising will now have to swallow service tax pill
Government to launch channels for farmers and North East
M&E stocks do well on Budget day; news broadcasters do not join the party
Government allocates Rs 5 bn for rural broadband connectivity