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Prasar Bharati chairman terms race for TRPs in news channels as blood pressure-raising points
MUMBAI: The race for TRPs among some private television news channels has come into a sharp focus at the two-day conference of the Global Communication Association (GCA) that kicked off today in Bangalore.
In his opening remarks, Prasar Bharati chairman A Surya Prakash described the chase as more of ‘blood pressure-raising points’ (BRPs) as certain news channels keep having eight panellists debating at the top of their voices. No other country in the world seems to have such ‘maara maari’ (scuffles) on TV news channels, he said, and called upon the viewers to switch over to Doordarshan if they get fed up with the private channels.
“We do not ape the west. We are very much Indian,” he remarked describing the ethos at Doordarshan.
Pointing out that mass media in general has been experiencing an exponential boom in the country, Prakash called for ‘our own solutions’ to meet the challenges of growth.
Communication professionals from across the world gathered for the conference with the theme of ‘Breaking barriers: Creating new communication horizons’.
Echoing the same sentiments, Karnataka CM Siddaramiah, who was the chief guest, said some channels appeared to be in a great race to meet deadlines. This was why, he said, sometimes the viewers might not see anything big in the so-called breaking news.
He suggested that steps be taken to curb monopolies among media houses and even private treaties. The role of the Press Council of India should be redefined to cover TV news channels as well, he said.
He said that he always stood for the freedom of the press and constructive criticism.
Conference curator and organising secretary Krishna B Mariyanka said that discussions at the two-day event will focus on the media’s social responsibilities, CSR through media, news distribution in social media, communication for PPPs, sustainability communication, branding, new digital journalism, obstacles to multi-cultural communication, political communication, digital privacy, healthcare communication, and so on.