25 Sep 2017
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PNC’s digital streaming platform Ogle

MUMBAI: Pritish Nandy Communications’ (PNC) subsidiary PNC Digital has entered into an agreement to acquire a cutting edge video and audio streaming platform, Ogle.

Ogle is slated for launch later this year. It will be a proprietary system which allows audio and video streaming at extremely low bandwidth requirements.

The platform will operate on sub-optimal mobile and broadband networks to fit into the Indian marketplace. It is screen agnostic, user friendly and interactive across all operating systems.

Ogle developer Harshawardhan Sabale will lead the business as CEO of PNC Digital. He will work together with PNC CEO Pallab Bhattacharya to leverage the company’s entertainment and content business.

“The opportunities are enormous”, says Sabale. “With the explosion of mobile phones and tablets and the existing large user base of televisions, on demand entertainment will be the next big thing. Consumers will move to ‘my time’ from ‘prime time’.”

“This move takes us one step closer to the future, where the way people consume and engage with entertainment will be redefined”, said PNC chairman Pritish Nandy. “It will also prove an extremely effective tool in combating piracy and I hope the industry will support such initiatives that increase the entertainment industry revenue pie.”

Recently, B4U Television Network (India) formed a $100-million joint venture with US​-based​ media studio Relativity Media LLC to launch a digital streaming technology platform called RelaTV. Its focus will be on delivering short and long length video content to Indian viewers.