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Perform inks exclusive deal to show Premier League games live in Germany, Austria and Liechtenstein

MUMBAI: Perform Group,a digital sports content and media company, has announced an exclusive deal to broadcast live and on-demand English Premier League matches in Germany, Austria and Liechtenstein from the start of the 2016-17 season.

The three-year deal also allows Perform to broadcast live and on-demand English Premier League matches in Switzerland and Luxembourg on a non-exclusive basis and includes clip rights across all five countries.

Perform’s acquisition of the English Premier League rights further enhances its growing portfolio of premium broadcast rights secured for Perform’s OTT service launching in the selected markets in 2016, including La Liga, Serie A, Ligue 1, NBA and NFL.

Perform OTT chief commercial officer John Gleasure said, “We are delighted to have secured the exclusive English Premier League rights for Germany, Austria and Liechtenstein as well as the non-exclusive rights in Switzerland and Luxembourg. The arrival of Bastian Schweinsteiger and Jurgen Klopp has further increased interest in the Premier League across the German-speaking markets, and it is an exciting addition to our already extensive portfolio of exclusive live and on-demand content on our upcoming OTT offering. We will continue to add a range of both international and local rights to the service before our 2016 launch, and look forward to announcing further acquisitions in the very near future.”

Premier League executive chairman Richard Scudamore said, “Perform has an established track record as a digital content provider and we are very pleased they have chosen to invest in our broadcasting rights in Germany, Austria, Liechtenstein, Switzerland and Luxembourg.”