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Percept Pictures releases its first short film on YouTube

MUMBAI: Percept Pictures, the fully integrated content creation, aggregation and distribution arm of Percept Limited, has released its first short film titled (aids + b) ².

Directed by Venky AV and produced, distributed and marketed by Percept Pictures, the film was released on YouTube on 14 February.

(aids + b)² is a black comedy about a 10-year-old school boy whose life turns upside down on learning about the existence of a disease called AIDS. The primary intention of the film is to encourage open and right conversation on AIDS and not treat it as taboo.

Commenting on this new venture, Percept Pictures COO Danny Mamik said, “The most important vision at Percept Pictures is to give the youth a platform to express themselves. Any young aspirational story teller whether from Mumbai or anywhere in this country should feel compelled to come to us to say their story and we will do our very best to give that story every opportunity to be heard and seen. We are very excited with this new pathway and hope that this charts a whole new territory in film making.”

Percept Pictures eventually plans to create full length films for the digital space. The content that Percept Pictures will be creating and developing will primarily be divided into the following three categories – India, Travel and Socially Relevant content. They plan to experiment with various formats, be it music videos, web-series or short films.

Percept Pictures plans to launch at least 25 new directors in the next five years.