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PayUMoney appoints Leo Burnett as creative agency and Mindshare for media duties

MUMBAI: Online payment solution company PayUMoney is set to launch its first multi-media advertising campaign to raise awareness about its consumer offering. For the same, it has appointed Leo Burnett as its creative agency and Mindshare to handle its media duties.

Leo Burnett will be looking at the whole creative process and will be the agency on record for the Gurgaon-based company. The agency won the account following a multi-agency pitch that went on for around three months. The pitch process also included the evaluation of a few media buying agencies and Mindshare netted the media planning and buying mandate.

Leo Burnett executive director Samir Gangahar commented, “PayUMoney is transforming the way Indians make online payments. We are happy to associate with them at such an early stage in their journey and help them in making PayUMoney synonymous with a simple payment solution for every need.”

PayU India marketing director Varun Jha said, “Leo Burnett’s thought processes on contemporising the brand thought, creative connect, out-of-the-box thinking and passion made them an obvious choice. We are confident that the team at Leo Burnett understands the unique nature of PayUMoney’s business model and will be able to execute a communication strategy that will enable us to grow in the exciting segment of online payments.”

Mindshare South Asia leader Ravi Rao added, “Online payment is on the cusp of a major revolution and we are proud and excited to partner PayuMoney, the leader in this space. We see great opportunity to engage with this evolving consumer and bring about a behavioral change.”

The nationwide campaign will run across months and target online buyers.