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Paramount Channel launches in Vietnam
MUMBAI: Vietnamese multimedia communication group International Media Corp (IMC) announced the launch of Viacom International Media Networks’ (Vimn) Paramount Channel Vietnam on HTVC cable (# 16 / Analog, # 6 / Digital).
The latest distribution deal follows the network’s international success in Spain, France, Russia, Romania, Hungary, Sweden, Poland, Latin America and Italy. In Asia, the high-definition, 24-hour curated movie channel has been introduced via Digicel in the Pacific Islands and on TrueVisions in Thailand.
“We are thrilled to announce the arrival of Paramount Channel Vietnam, first on HTVC. It will strengthen the family programming line-up for viewers in Vietnam. And we look forward to expanding the distribution of this 24-hour curated movie channel in Vietnam,” said IMC executive chairman, Lam Chi Thien.
“We’re excited to sign another distribution deal for Paramount Channel in Asia with IMC, as we continue to expand the footprint of the fastest-growing brands in VIMN’s international portfolio. Paramount Channel offers audiences a well-curated movie viewing experience. We look forward to offering a unique programming line-up with great content our audiences will love in Vietnam,” said Vimn senior VP, GM Southeast Asia Paras Sharma.
Paramount Channel Vietnam will feature movie hits and films distributed by Paramount Pictures such as ‘Shrek’, ‘How To Train Your Dragon’ and franchises like ‘The Godfather’, ‘Mission Impossible’, ‘Transformers’ and ‘Star Trek’.
With a programming strategy and movie line-up that is specifically curated to suit audiences’ taste and preferences, Paramount Channel Vietnam will feature a movie viewing experience that is a collection of movies by themes and movie stunt packages each week. The channel will also feature a variety of time frames. For example, blockbusters will feature during three key time-bands daily – 16:30, 20:30 and 22:30. Paramount Channel Vietnam will also offer a mix of some local Vietnamese movies in the near future.
Paramount Channel is a contemporary entertainment destination where audiences of all ages can experience and celebrate years of films and exclusive behind-the-scenes content. The 24-hour network will offer audiences in Vietnam a mix of blockbusters, movie hits, cult favourites and some of the most award-winning Paramount Pictures’ films in the history of cinema.
Paramount Channel looks to meet the growing entertainment demands for more curated movie experiences in Asia, delivering an optimal mix of Academy-Award winners, action films, classics, romances, horror movies, dramas and family films.
IMC currently has an existing collaboration with VIMN as a licensee partner for MTV Vietnam and for the first Nickelodeon branded block on IMC’s free-to-air channel, YouTV in Vietnam.