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Nick in deal with China’s VoD platform LeEco

MUMBAI: Viacom International Media Networks (VIMN) Asia, a division of US media conglomerate Viacom, has announced a multi-year Nickelodeon content deal with LeEco, an internet VOD platform in China, giving exclusive broadcast rights for Nickelodeon Kids Choice Awards from the US to subscribers on its SVOD platform, LeEco VIP in China.

This will be the first time the US show will air in China, starting from 2016. The licensing deal will also give LeEco exclusive OTT rights for selected Mandarin-dubbed and subtitled Nickelodeon episodes to its base of more than 10 million Chinese viewers who are accessing LeEco’s multiple platforms on a daily basis via multiple screens.

“China remains a strategic market for Viacom and we are delighted we continue to expand our presence and enable Chinese viewers to access great entertainment content from Nickelodeon. With the explosion of multiplatform distribution capabilities in China in recent years, today’s announcement reinforces our place as a key media content provider in China,” said Vimn Asia executive VP, MD Mark Whitehead,

“We are elated to be the first to bring the iconic Nickelodeon Kids’ Choice Awards and welcome their well-established content into China through our platform. Nickelodeon’s content has strong appeal and relevance with the Chinese audience and look forward to showcasing such international children’s programming to our LeEco VIP subscribers,” said Le Vision Pictures CEO, Eco Entertainment Business Group president Zhang Zhao.