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NGC boasts 50 mn fans on Facebook; India top fan country
MUMBAI: National Geographic Channel (NGC) has reached 50 million Facebook fans, propelling the fan page into the top 50 pages worldwide and making NGC the second largest global TV brand page on Facebook. Besides, it has the highest number of fans from India.
National Geographic Channels International (NGCI) CMO Liz Dolan said, “This 50 million-strong Facebook community allows us to keep all of our fans engaged at both the global and the local levels in all of the entertainment and information that National Geographic Channels offer. It’s a whole different level of experience with one of the best know media brands in the world.”
To connect with this community, NGCI redesigned its global Facebook fan pages to present a single brand to its 50 million users. NGC’s Facebook fans are now automatically assigned to one of 38 unique regional or country feeds based on their location. This ensures users receive the most relevant television schedules and show content information in their timelines based on their country.
New fans can ‘Like’ the NGC page from wherever they are to see local posts from the channel, including news of NGC events, personalities, programming, promotional offers and tune-in. Users are able to change their region by clicking ‘settings’ as they travel around the world.
Here’s what 50 million fans look like:
The top countries for NGC Facebook fans are:
Other countries in the ‘million mark’ club:
Top world cities are:
1. Cairo, Egypt
2. Mexico City, Mexico
3. Bogota, Colombia
4. New Delhi, India
Top US cities are:
1. New York
6. Las Vegas
7. San Diego
9. San Antonio
Most common languages used by NGC Facebook fans are:
Most popular NGC shows on Facebook are:
1. Brain Games