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News X undergoes revamp

MUMBAI: Embracing the changing needs of today’s viewer, English news channel News X has undergone a vibrant overhaul based on its performance in 2013 and now in 2014.

The channel’s new look and features provide a fresh and crisp news viewing experience. The on-air presentation will now feature a contemporary appearance with vivid blue and red.

The enhancements also include new type and font sizes that add a greater depth to images and video. The new look is in line with the channel’s profile that seeks to target the young, urban viewers within SEC AB category in the 25–44 age group.

ITV Network MD Kartikeya Sharma said, “Over the last few months, News X has become the home of breaking news, in-depth coverage, analysis and hardcore news reporting from the ground, and this is a significant new phase to build our growth story.”

With a differentiated strategy and a broader spectrum of content mix, the channel aims to continue building a unique place in the minds of viewers and advertisers, he added.

Apart from the revamp, the channel is also looking to launch new shows which take forward its philosophy.

The channel recently launched ‘Decode India with MJ Akbar’, where the guest leads the questions and discussions. In every episode, the guest questions, debates, gives opinions and probes MJ Akbar on a topic of national significance. The show airs on Sunday at 10 am and 10 pm.

Another show ‘Ideas that Shaped Indian Democracy’ is set to launch soon. The show will see veteran journalist Vir Sanghvi taking viewers through a journey of rediscovery as he handpicks the biggest ideas that shaped the world’s largest democracy.

ITV Network CEO R K Arora added, “Our success in recent times only reinforces our belief in news, not noise. We are glad that our strategies have resulted in unparalleled success for the channel. Our constant endeavour is to produce and present news in the most engaging manner.”