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News Corp acquires Mumbai-based start-up

MUMBAI: Media conglomerate News Corp has made its second big investment in the digital space in India by acquiring Mumbai-based start-up

The acquisition of includes the site’s parent company, FinDirect Services Pvt Ltd.

News Corp’s investment follows its announcement in November that it had acquired a 25 per cent stake in, a residential real estate platform.

News Corp’s other operations in India include Dow Jones, The Wall Street Journal, Factiva and HarperCollins Publishers businesses.

News Corp chief executive Robert Thomson said, “Our latest investment builds on our abiding belief that a digital India needs more trusted, reliable and independent data. will help Indians make the most important decisions by using accurate information tailored to their personal needs.”

Following the acquisition, co-founders Manish Shah and Gaurav Roy will help oversee a significant expansion of’s team as well as its consumer offerings. They will report to News Corp SVP strategy Raju Narisetti. aims to help Indian consumers make financial decisions through interactive, decision-making tools powered by algorithms and data. Its mission is to provide a platform to deliver unbiased information and analysis to consumers on topics ranging from life and health insurance and retirement planning to providing for a child’s education or buying and renting real estate.

Started in early 2013 by Shah and Roy, and operating until recently as, the platform has already helped around 40,000 users make better-informed decisions.