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New look Warner TV to debut in Asia on 15 March with fresh content
MUMBAI: Warner TV is set to wow audiences in Asia with an all-new look debuting on 15 March. The channel is armed with a reworked logo, refreshed branding, a raft of premiere content express from the US – as quick as 12 hours after original telecast in selected markets – as well as the new tagline: “Get into It”.
Leading the charge this month on Warner TV is the new DC Comics-inspired series, ‘iZombie’, a smart, tongue-in-cheek take on what life is like as an animated-corpse detective. In March, this will complement other comic-book heavy-hitters Arrow and Gotham, and then in May it will join another superhero series ‘The Flash’ as well as the gripping new series ‘Stalker’.
Later in the year, new dramas ‘Proof’ and ‘Public Morals’ will be joined by the latest instalments of ‘The Last Ship’ and ‘Murder in the First’ and returning comedy hits ‘The Big Bang Theory’ and ‘Two and a Half Men’. Movie marathons – featuring the biggest blockbusters from Warner Bros. – will run on weekends to round out the channel content.
Warner TV programming comprises three pillars: Drama, Action and Comedy. The new branding has been created to match each genre, with drama programming wrapped in a wine-red colour; action programming packaged with a stone-world look; and comedy programming packaged using a fun-and-bubbly blue. For key franchises such as Gotham and iZombie, the logo and packaging is customised even further.
“Not only does the new-look channel now showcase the most talked-about TV shows and movies, we’ve also made sure that they air in Asia as close to their original US telecast as possible,” said Turner’s Vice President of Content – General Entertainment Marianne Lee. “To cap it off, we’ve also created a stunning new environment that will simply captivate audiences and encourage them to ‘Get into It’.”
Warner TV finished 2014 as Singapore’s No. 1 English Entertainment Package channel on pay-TV with a 19.3 per cent category share. In the Philippines, a new, dedicated feed for Warner TV has also launched, providing a programming line-up that is different and tailor-made for Filipino viewers while giving advertisers a more targeted advertising offering.