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Netflix acquires digital rights of Aamir Khan’s ‘Dangal’ for Rs 20 crore
MUMBAI: Digital rights for big-ticket movies are seeing an astronomical rise in rates, thanks to OTT players like Amazon Prime Video and Netflix.
Netflix has bought the streaming rights of Aamir Khan’s ‘Dangal’ for a whopping Rs 20 crore. The satellite rights of India’s biggest box office grosser had earlier been sold to Zee Entertainment Enterprises Ltd (ZEEL) for reportedly Rs 75 crore.
Trade analyst Ramesh Bala tweeted, “@NetflixIndia gets @aamir_khan ‘s #Dangal streaming rights for a whopping ₹ 20 Crs.. Satellite rights were already sold for ₹ 75 Crs.”
‘Dangal’ had collected Rs 387 crore at the domestic box office, beating Aamir’s previous best ‘PK’ which had earned Rs 340 crore.
The story of former wrestler Mahavir Singh Phogat and his daughters Geeta and Babita, ‘Dangal’ released on 23 December 2016 by Disney India. The sports biopic mopped up Rs 107 crore in the debut weekend and Rs 197.55 crore during the opening week of release.
Aamir, who plays the lead role in ‘Dangal’, had earlier put up record-breaking performances. His ‘Ghajini’ was the first Bollywood film to cross the Rs 100 crore mark, ‘3 Idiots’ was the first to net Rs 200 crore, and comedy drama ‘PK’ earned more than Rs 300 crore.
Upping its movie play in India, Netflix had late last year inked a deal with Shah Rukh Khan’s Red Chillies Entertainment (RCE). As part of the deal, new films starring Indian superstar SRK would be exclusively available to more than 86 million members globally.
The agreement gave Netflix members both in India and around the world exclusive subscription VoD access to dozens of movies from Red Chillies Entertainment, along with new films that would hit Indian theatres within the next three years.
“This association marks the beginning of a long-term relationship between both companies and the first of its kind with any Indian film production company,” Netflix had then said.
Netflix’s first major move towards localisation was its partnership with Anurag Kashyap’s Phantom Films to produce an original series in Hinglish based on the critically acclaimed best-selling novel ‘Sacred Games’ by Indian author Vikram Chandra.
Rival Amazon Prime Video, which launched in India in December, has also partnered with top Indian studios like Yash Raj Films, Dharma Productions, T-Series and Excel to offer Bollywood content.