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Neil Dawson joins Kyoorius Advertising Awards jury

MUMBAI: Kyoorius, a not-for-profit initiative by Transasia Fine Papers, and D&AD today announced the addition of Neil Dawson, partner, Dawson Pickering, to the list of jury for the Kyoorius Advertising Awards.

Dawson joins some of the world’s top creative minds at the Kyoorius Advertising Awards, including D&AD president and jury foreman Rosie Arnold and BBH deputy executive creative director Abhijit Avasthi.

Apart from three years working in South Africa, Dawson has spent the whole of his career in London. His ‘Wedding’ ad for Volkswagen Surprisingly Ordinary Prices has, for over a decade, been the most awarded print ad in history. His ‘Fish’ commercial re-launched the ‘Keep Walking’ campaign for Johnnie Walker globally, and as chief creative officer on the Philips account, he won back-to-back Cannes Grand Prix in 2009 for Philips Carousel and 2010 for Philips Parallel Lines.

With long-time creative partner Clive Pickering, Dawson has recently launched London’s newest ad agency, Dawson Pickering.

The overarching structure of the Kyoorius Awards is to only award work that is worthy of merit. No matter how big the brand, or how small the names behind it, how wide the media reach is or the number of retweets, the ultimate goal is to create outstanding work that works.

With over 34 categories spanning Press Advertising, Outdoor Advertising, Film Advertising, Radio Advertising, Direct Marketing & Activation, Integrated and craft-related categories including Art Direction, Craft for Advertising, Film Advertising Craft, the Kyoorius Advertising Awards will reward only the best of the best in each category.

The awards have no winning tier structure—no gold, silver or bronze—and it is the jury’s prerogative to award one or multiple Blue Elephants in any one category, and none in another if entries are not up to the mark.