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NBC, Jennifer Lopez announce dance competition series ‘World of Dance’
MUMBAI: US broadcaster NBC, Universal Television Alternative Studios and singer, actress Jennifer Lopez’s Nuyorican Productions are stepping on to the dance floor with a 10-episode order for ‘World of Dance’, a dance competition series where the winner will receive $1 million.
In partnership with preeminent global dance brand World of Dance, the series brings the world’s elite dancers together to compete in epic battles of artistry, precision and athleticism.
Solo artists will compete against duos and crews in an unlimited range of dance, including hip hop, krumping, popping, locking, tap, ballet, break dancing, ballroom, clogging, stomping and more.
“Dance rivals any sport for its ability to produce world-class athletes and powerful performances that entertain, inspire and unite people from all walks of life. The unmatched credibility that the World of Dance organization has achieved so quickly speaks to the high standard they have set for their community, which is based on authentic expression, diversity and innovation. Those core values, paired with one of dance’s greatest success stories and role models, Jennifer Lopez, are sure to give viewers a front row seat as dance is taken to the next level,” said Universal Television Alternative Studios president Meredith Ahr.
“This will be a fierce talent-heavy dance competition that embraces the raw emotion and excitement that dance represents. I am excited to work with World of Dance, an organization that has had an immeasurable impact on the dance community, to give all dancers an enormous platform where their dreams can be realised,” said Lopez.
Handpicked from qualifying events around the US and thousands of online submissions, competitors are divided into three divisions: Junior (any size act under 16 years old), Upper (groups of 1-4, over 16 years) and Team (groups of 5+, over 16 years).
After an initial audition round, divisions face off in duels, until only one of each is left standing. A panel of experts score the acts using a precise point system developed by World of Dance, using the following criteria: Routine, Execution, Presentation, and Crowd Appeal. The epic finale sees the winners from each division duke it out for $1 million and the title “Best in the World.”
Emmy Award-winning choreographers Napoleon and Tabitha D’umo, best known as Nappytabs, will also be on board. The pair has an extensive dancing pedigree that most recently includes choreographing Jennifer Lopez’s record-breaking show in Las Vegas, ‘All I Have’. Additionally they have worked with Madonna, Cirque du Soleil’s ‘Michael Jackson: The Immortal World Tour’, as well as TV’s ‘So You Think You Can Dance’ and ‘America’s Best Dance Crew’.
World of Dance is among the most trusted and fastest growing dance and music entertainment brands, combining a digital platform of more than eight million subscribers with what it claims is the world’s largest international urban dance competition.
What began in 2008 as a single event is now a continent-spanning, tour de force of human spirit and sick dance moves. The World of Dance Tour attracts YouTube stars, industry icons and tens of thousands of fans to events in more than 25 countries, spanning the US, Europe, South America, and Asia. The inspiring performance videos captured from these events drive 30 million monthly views online, making World of Dance the largest dance entertainment channel on YouTube. No language barriers. No animosity. Just pure, awe-inspiring movement.