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Natpe Budapest sees increase in buyer numbers for next month’s event
MUMBAI: Natpe has announced that the success of several new initiatives has helped the forthcoming Budapest 2016 Market and Content Summit achieve a substantial rise in the number of pre-registrations by acquisitions executives.
More than 400 key buyers from 217 companies and 49 territories, including buyers from all the major TV stations within 25 CEE countries, have already registered to attend. Additionally, NATPE will host an extended lineup of conference sessions presented by both leading international and locally-based content executives, all of which will take place at the InterContinental Budapest from 27 – 30 June.
Natpe Budapest will feature dedicated screenings to showcase new programming from major studios including CBS, Lionsgate, NBC and Warner Bros., as well as a diverse range of local and international exhibitors.
Companies new to exhibit at the 2016 Budapest event include Bonneville Distribution (USA), Comarex SA de CV (Mexico), EastWest License Ltd. (Hong Kong), HNFF World Sales (Hungary), Horizon Film (Turkey), Newen Distribution (France), One Connxt (Jordan) and Sonar Entertainment (USA), with Paramount returning to the event after a five year hiatus.
Along with an increased number of delegates from across the CEE region, the market will host participants from Latin America with Caracol Television, Comarex SA de CV, Telemundo and Televisa, as well as many exhibitors from across the Middle East, Europe and Asia.
Natpe Budapest’s Content Summit will highlight both local and international, scripted and unscripted programming, kicking off on Monday 27 June with a CEE Content Showcase where Danny Kershaw, K7 Media’s International Research Manager, will shine the spotlight on the very best in Central and Eastern European original unscripted programming revealing the current tastes and cultural differences across content created in the region.
This will be followed by a masterclass, designed to provide detailed information about the steps required to reach global co-production success. In ‘The Practicalities of Making a European Co-Production’, a panel of experts will cover all aspects of scripted co-production from how to best design an effective pitch right through to choosing the proper distribution platform. Issues specific to the CEE will be discussed, including financing plans, and union relations and understanding global co-production treaties.
Launching the programme on 28 June, Natpe Budapest will present a fireside keynote chat with RTL Hungary deputy CEO Peter Kolosi who will discuss the opportunities and challenges of local scripted content in the CEE. Kolosi is responsible for the programming of RTL Hungary’s family of channels, including the market-leading flagship channel RTL Klub and the seven cable channels for Hungarian-speaking audiences.
Mid-day, participants will reconvene during lunch for a ‘Case Study’ session spotlighting HBO’s ‘Aranyélet’. Aneight-hour drama series produced by HBO Europe, ‘Aranyélet’ ‘Golden Life’ is based on the Finnish format ‘Helppo elämä’ (‘Easy Living’), with the story and characters adapted for Hungarian audiences by local writers.
The case study will look at what drew HBO to the project, the necessary considerations for adaptation and how HBO Europe approached its production. These and other matters will be examined by HBO Europe executive VP, original programming and production Antony Root and HBO Hungary creative executive Gabor Krigler who developed and oversaw the show creatively and HBO Europe Production Executive Anna Zavorszky.
They will be joined for this lunch session by the series’ producer Judit Stalter from Laokoon Films, the production company behind ‘Son of Saul’, winner of the 2016 Oscar for Best Film in a Foreign Language, and other members of the production team.
On 29 June formats are again put under the microscope during the breakfast session ‘Global Formats: What’s Working, What’s Failing, What’s Next?’ The session panel has speakers including ITV EVP Global Development and Formats Mike Beale; Modern Times Group VP formats, content development Merrily Ross; Armoza Formats COO Amos Neumann and Endemol Shine Group CEE regional sales director, TV Formats and New Media Pascal Dalton. The panel will analyze the past, present and future of the global non-scripted business.
Of special interest to local producers within CEE is ‘Pitch and Play Live’, a session presented by Natpe in partnership with CEETV and TVBIZZ, which aims to showcase original non-scripted format ideas with international potential from across the region. Any non-scripted developed format created after 1 June 2015 in the CEE region may be submitted for consideration. Out of all entries, up to 10 titles will be selected and reviewed by a Finalist Selection Committee comprised of five TV industry professionals who will be charged with selecting three finalists.
The top three finalist formats will then be identified and presented “live” by their creators during the session to a Blue Ribbon jury. Collectively, these three jurists will select and declare one format as the winner at the conclusion of the session. In addition to media coverage by CEETV, TVBIZZ and NATPE, the winning format will be awarded a development meeting.
“We are pleased that our return to Budapest, with an expanded market and content summit, has been met with such enthusiasm from all parts of the industry and we are delighted to see both buyer and exhibitor registration numbers continue to build.
“Our focus is to promote a mutually-beneficial flow of programming across borders, encouraging local CEE producers to come together with international exhibitors, studio executives and acquisitions experts to explore the many opportunities benefitting the region and the wider global market. We believe there is a huge, untapped opportunity for content both entering and leaving the CEE, and Natpe Budapest is the perfect venue to learn about the current possibilities and optimize business prospects,” said Natpe COO, MD JP Bommel.