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MuktaA2 Cinemas introduces new segment ‘The Return of Classics’ for its audiences
MUMBAI: Keeping the yester-year film’s magic alive, MuktaA2 Cinemas, the film exhibition vertical of Mukta Arts, has introduced a specially curated segment – The Return of Classics. The segment will begin on Sunday noon every week from 9th April.
Through this segment, the company will bring back the days of matinee shows in big single screens. They will be screening all the movies at New Excelsior Mukta A2 Cinemas, one of the heritage theaters in Mumbai.
Mukta Arts MD Rahul Puri said, “Our endeavor with this property is to bring back some of the greatest movies from the pre-millennium era and inviting cinema lovers to relive their magic on India’s biggest cinema screen. We believe that our audience has shown an inclination towards re-living the glory of classic films on the silver screen, and with this property we will showcase hits like ‘Taal’ and other classic films over the next few months at our New Excelsior Mukta A2 Cinema.”
The classics campaign will begin with the dance and music extravaganza ‘Taal’ that will be shown at New Excelsior Mukta A2 Cinemas in Mumbai. The chain of cinemas will also bring popular films like ‘Karz’, ‘Ram Lakhan’, ‘Karma’, ‘Sholay’, ‘Rang De Basanti’ and ‘Lagaan’.
On the re-showcasing of films, Subhash Ghai said, “Even though you have watched evergreen films like ‘Taal’, ‘Karz’, ‘Saudagar’, ‘Karma’ and ‘Pardes’ a 100 times on the small screen, you can experience the same motion pictures on the largest screen of India in New Excelsior Mukta A2 Cinema. Get mesmerized by the visuals and reverberating sound of dance and music of ‘Taal’ to begin with on 9 April noon show. I bet you will love it more than ever before.”
New Excelsior boasts of the cinema screen of 83 feet, with a seating capacity of 596 and the surround sound system to complement the film’s music.