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Movie streaming service targeted at NRIs launched with Marathi film

MUMBAI: Indian Movie Friend, a UK-based entertainment start-up launched by MoviEmsee, has launched a subscription-led digital movie platform that allows non-resident Indians (NRIs) to access new Indian films the same day of their Indian release. The service is available for a monthly subscription fees.

The company has been founded by Partik Shelar, who is the CEO, and Swapnil Kulkarni, who is the CFO.

The platform will offer movies in Hindi, Marathi, Tamil, Malayalam, Telugu, Punjabi, Urdu, Kannada and Bengali languages. Mahesh Manjrekar-starrer ‘Dhyanimani’ will be the first Indian film to have digital release abroad the same day of its India box-office release.

The company aims to provide an opportunity for content-led medium-budget cinema to showcase their films abroad, which is generally reserved for blockbuster films. Moreover, it also claimed to serve as a deterrent to the bane of the film industry, piracy.

MoviEmsee is also planning to come out with original web series and movies, which will be exclusively available to its subscribers.

“It is the best piece of news for viewers of and filmmakers who want to do meaningful cinema. Many quality films that can’t get a theatrical release abroad will benefit from this. It gives producers ready access to NRI audiences. With Indian Movie Friend, our fans can now watch ‘Dhyanimani’ the same day just like anyone else in India,” Manjrekar said.