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Mongolia to get a local version of ‘Got Talent’ next year
MUMBAI: The international rollout of the TV format ‘Got Talent’ took another step as Syco Entertainment and FremantleMedia announced the commission of ‘Mongolia’s Got Talent’ by Mongol TV.
The news comes after Got Talent creator Simon Cowell’s recent Mipcom 2014 Keynote session in which he joked about Mongolia being one of the last regions in the world where ‘Got Talent’ didn’t have a presence.
The multi-season deal will see Mongol TV broadcast the first local version of the format in 2015.
The franchise, co-produced by Cowell’s Syco Entertainment and FremantleMedia, continues its rein as the most successful reality television format in history as it travels further around the world with the new version bringing the total number of local versions across Europe, Asia Pacific, the Middle-East, Africa and the Americas to 67 and the total countries in the world to air a version of the format to 193.
As well as creating a local version of the format, Mongol TV will acquire season 8 of the ever successful Britain’s ‘Got Talent’. These deals were brokered by Haryaty Rahman, VP Sales and Distribution, Asia, FremantleMedia International. The UK version of the show continues to be the UK’s biggest entertainment show and in 2014 the Britain’s ‘Got Talent’ finale on ITV exceeded 12 million viewers for 7th year in a row.
Simon Cowell said, “Mongolia is one of the last countries in the world to have ‘Got Talent’ on air so I’m absolutely delighted Mongol TV will be making the show next year. So thank you and Congratulations Mongolia!”
FremantleMedia CEO Cecile Frot-Coutaz said, “ ‘Got Talent’ has become a World Record breaking format because it combines extraordinary acts with great storytelling, capable of transcending geographic boundaries, language and culture. We’re looking forward to working with Mongol TV next year to create a local version of the show, which will – I’m sure – uncover an array of hidden talents from this part of the globe.”
Mongol TV CEO Nomin Chinbat said, “When I heard Simon Cowell at Mipcom saying that Got Talent had to be in Mongolia, I immediately decided to rise up to the challenge. Mongolians are great entertainers and this format is a great fit for Mongol TV. I now challenge Simon to join us in Ulaanbaatar in September when we launch the series!”
‘Got Talent’ is watched by an estimated 500 million people worldwide. It has accumulated over six billion lifetime views on YouTube. In 2014, the franchise rolled out in six new markets: Afghanistan, Azerbaijan, Cambodia, Iceland, Mexico and Myanmar.