23 Nov 2017
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Mindshare APAC elevates Gowthaman to COO

MUMBAI: Media agency Mindshare Asia Pacific has promoted Gowthaman Ragothaman to the position of chief operating officer and Roy Sudipto as regional chief client officer for Asia Pacific.

In his new role, Gowthaman will focus on continued development and delivery of Mindshare’s services to marketers across the marketing value chain – from emerging consumer activation at one end to big data management on the other, and a more effective business model for working with clients.

Prior to this, Gowthaman was chief client officer APAC and CEO South and South East Asia for one year. In his previous role, he was responsible for Mindshare’s key clients across the region and expanding the agency’s services, including the launch of an emerging market activation unit across ASEAN in partnership with Geometry Global.

Gowthaman said, “I am especially looking forward to designing and rolling out new work streams that provide Mindshare’s clients with great new opportunities and accelerate sustainable growth of our business. Despite our scale and size, we are increasingly behaving more and more like a start-up – provocative, hungry, adaptive, full of energy all underpinned by a promise to be the agency of the future.”

Meanwhile, Roy will take over from Gowthaman following a two and a half year stint as managing partner of client leadership and partnerships.

In his role, Roy will focus on growing Mindshare’s relationship with its key clients across Asia Pacific, by creating faster, more agile and adaptive marketing services for them. Roy will also spearhead creation of a stronger open source collaboration model around Mindshare’s key clients, with relevant partners from WPP as well as other independent companies. Roy will report to Gowthaman in this role.

Roy said, “I am passionate about our clients’ businesses and how we think about them, so this move is exciting as it enables me focus on what I really love. I believe we have a great opportunity to drive cutting edge thinking for Mindshare and our clients and fundamentally reimagine how we think about media services while continually raising the standards for how media agencies can drive ROI. I really look forward to this part of the journey.”

Mindshare is forging a number of partnership programmes with ‘hot’ companies coming up in emerging economies in the areas of analytics, media technology, e-commerce, B2B, social media and mobile. This is to complement the current global partnerships already in place with Google, Facebook, Twitter, Microsoft, Yahoo and many others. Roy’s new role focuses on leveraging some of these partnerships to help its clients’ brands be more adaptive to near real time consumer response, and continuously improve the way they use various media platforms to grow their brands.

Mindshare chairman and CEO APAC & Growth Markets Ashutosh Srivastava said, “We are privileged to have highly talented people like Gowthaman and Roy stepping into these roles – over the years, they have developed trusted relationships with our clients, by focusing on what they value most. These roles are incredibly crucial for us at this stage and will help Mindshare continue to lead the industry thinking, and shape its development and growth at an exciting time, where understanding of media, technology and effective data usage are becoming more and more central to brand success.”