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Micromax picks up stake in Gaana

MUMBAI: The Indian mobile manufacturer Micromax has picked up an undisclosed stake in Times Internet’s music broadcast and streaming service Gaana. As part of the deal, the Gaana app will be available on all Micromax smartphones, enabling users to enjoy mobile music.

Micromax co-founder Rahul Sharma said, “India is a music loving country and today’s youth is hooked on music for at least 2-3 hours a day through their smartphones. We are proud to announce our partnership with them to provide our neo users an uninterrupted access to latest tunes and transcend them into the world of music.”

New Micromax smartphone users will also receive free trials to Gaana+, allowing unlimited downloads and ad-free subscription to the service. After the trial, users can continue with Gaana+ or use Gaana to access over 10 million songs with ad supported streaming.

Times Internet CEO Satyan Gajwani said, “In partnership with Micromax, we will strengthen our footprint, helping us reach our goal of 100 million Indian users. Micromax is the most popular smartphone company in India, passionate about providing its consumers with the best experiences. It’s a great opportunity to bring our service to their users.”

Gaana has a library of over 10 million songs with ad supported streaming in over 45 languages. It claims to have over 20 million active users and has seen over 30 million downloads.

Although financial details were undisclosed, the investment is stated to be a part of Micromax’s efforts to build an ecosystem of connected devices in a connected world.

Earlier, the company had said it will invest in startups across segments like healthcare, entertainment and gaming as part of its plans to strengthen services portfolio as it looks to stay competitive against rivals like Samsung and Xiaomi.

Micromax has also invested in travel search engine Ixigo, HealthifyMe and comparison platform Scandid as part of its plans to develop strategically relevant deployments of software that leverage its consumer footprint.