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MIB publications division to focus on e-mode methods and strategies

MUMBAI: Ministry of Information & Broadcasting (MIB) secretary Bimal Julka has said that the ministry’s publications division was in the process of outlining a roadmap that would keep the media unit in sync with contemporary trends, technological tools, marketing and distribution strategies related to the publishing industry.

Inaugurating the division’s pavilion at the ‘New Delhi World Book Fair’, Julka said that the proposed roadmap would focus on e-mode methods and strategies for marketing and distribution, publication of e-books, digitisation of content, and restoration of archival print material and schemes that would modernise the approach of the division towards the publishing domain.

Elaborating further, he mentioned that as part of the roadmap initiative the publications division would invite ideas and suggestions from the people for improvement in all critical segments of the publications domain. The suggestions would be received on the social media platforms of the MIB. Thereafter, the information would be collated and reviewed by a committee of experts.

As part of the initiative to encourage new talent, Julka invited creative and innovative content/suggestions through crowd sourcing via the New Media Platforms as well as the traditional platforms. A new scheme was under discussion that would focus on digitization of the rare print material under the division.

On the occasion, Julka released new editions of five books on Sardar Patel. These included biographies of the eminent leader written by former Sardar Patel University vice chancellor IG Patel; a children’s book in Hindi entitled ‘Lohpurush Sardar Patel’; and a collection of the leader’s speeches, ‘Desh Ki Ekta Ka Nirman’.

He also released a set of children’s books, namely ‘Chocolate’, ‘Nabh Mein Aaya Indradhanush’ and ‘Thodi Kasam Phir Se Khayi’. MIB publications division ADG  Sadhna Rout and joint secretary Mihir Kumar Singh and other senior officials were also present at the inaugural function.