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MIB gives additional charge of EMMC to Chaitanya Prasad

NEW DELHI: The Ministry of Information & Broadcasting (MIB) has given additional charge of Electronic Media Monitoring Centre (EMMC) to Chaitanya Prasad, who is currently director (M&C), PIB.

Prasad has taken charge of EMMC with immediate effect and until further orders. He will not get any extra remuneration for holding the additional charge, the ministry said.

MIB joint director, new media wing, Naveen Joshi has been relieved from the additional charge of EMMC, New Delhi, with immediate effect.

EMMC has been set up by the government as a state-of-the-art facility with a view to monitoring and recording the content of (i) satellite TV channels with respect to violation of the Programme and Advertising Codes and (ii) private FM channels regarding licence conditions and to protect its citizens from broadcast of undesirable content.

As many as 400 TV channels are being monitored by EMMC with effect from 30 November 2014. It is likely to monitor 600 TV channels shortly.

Apart from monitoring of content, EMMC has been entrusted with the following responsibilities—processing of complaints received by the government; monitoring of live telecast of temporarily permitted events; monitoring of compliance of the directions/orders of the ministry; round-the-clock recording and monitoring of TV channels and compiling of daily news reports with comments and reactions; giving feedback to different ministries and departments; input material for GoM meetings; special monitoring; SMS alerts; providing information to IBF and BCCC; collation and distribution of the reports; support to the scrutiny committee and the inter-ministerial committee on violations; and archiving.

To augment capacity and achieve the objective of monitoring 1,500 channels, a scheme called ‘Strengthening of Electronic Media Monitoring Centre’ under the 12th Plan was approved for Rs 90 crore for implementation during 2012–17. In addition, a centralised monitoring mechanism in EMMC will also be set up for FM channels and community radio stations.