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Mediascope Publicitas rebrands to Mediscope in India

MUMBAI: Mediascope Publicitas, a multi-media, content generation and media sales firm and a part of Newbase, formerly Publicitas International, has announced that it would henceforth be known as Mediascope in India.

This is in line with the Publicitas Group’s global corporate rebranding exercise and name change to Newbase, emphasising its new identity as an independent, technology-enabled media consultancy. Operating in over 30 major markets, the Newbase team works with the world’s leading media, technology, data and market research to drive sales for their clients.

On the rebranding initiative, Newbase Group CEO Jorg Nurnberg stated, “This rebrand marks a significant step in the company’s evolution. We are redefining who we are—an independent company driving change and shaping the future of the media marketing industry. Our brand ethos has always been built on trust, credibility and industry knowledge—that’s what’s kept our business growing successfully for the past 127 years. We pride ourselves on our relationships with the worlds’ leading media and our ability to help brands and agencies to connect with the individual on the other side of the media, whether it be a screen, a newspaper, magazine or

In India, Mediascope provides brand marketers and their agencies with international and local market media intelligence and advertising strategies. The company offers a full-stack executional support and direct access to leading media channels and publishers across the globe.

Mediascope CEO Marzban Patel said, “Through this rebranding exercise, we leverage the brand equity of Mediascope that has been established over the past 37 years. Our enduring partnership with Newbase will continue to provide us with access to global best practices that will enable us to service our clients and offer them the best solutions for their marketing needs globally.”

Mediascope specialises in building and executing local and cross-border customised programmes that deliver maximum audience penetration, engagement and return on ad spend. It joined hands with Publicitas (now Newbase) in 2001, and remains an integral part of its network.