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M&E sector a brand ambassador for govt: Rathore

MUMBAI: The media and entertainment (M&E) sector is a brand ambassador for the government as it strengthened our culture and was taking it to the world, Minister of State for Information & Broadcasting Col (Retd) Rajyavardhan Singh Rathore said while giving his valedictory address at FICCI Frames.

Rathore invited the television and film industry to partner the government in creating a centre of excellence in the field of gaming, animation and special effects.

Rajyavardhan RathoreThe minister said the government could put up land and other infrastructure but only the industry could give it life.

Talking about improving the film and television institute, he said the government wanted this centre to set a benchmark in the field.

The minister said that by promoting the film and TV industry, the ministry was creating revenues and jobs and helping Indian culture to reach the broader world.

Col Rathore also said India was poised to be an important world power in the media industry. This, however, would need a lot of hard work. Stating the industry had the ability to reach out to the whole world, he pointed out that it had to cater responsibly to a large audience.

The minister said the government had been trying to improve all the media units and was thinking of revising the Cinematography Act and making film certification content based, in light of Justice Mudgal Committee Report.

The minister also invited the industry to enable the government to remove bottlenecks and iron out the various issues at stake.

Col Rathore also spoke about the rollout of the third phase of FM and how it would reach 315 cities and then 800–900 cities soon after that.

Concluding the valedictory address, the minister said that the M&E industry could reach out to not just every Indian citizen but the heart of every world citizen.