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MarketCast acquires Insight Strategy Group

MUMBAI: MarketCast, an entertainment-focused market research firm based in Los Angeles, has announced its acquisition of Insight Strategy Group, a research and strategy agency based in New York City.

Insight Strategy Group decodes consumer insights to fuel clients’ brand growth, and content, product and service innovation. Its core services include segmentation and targeting strategy, brand positioning and tracking, product innovation and testing, and customer experience strategy.

Leveraging deep expertise anchored in the social sciences, Insight Strategy Group is a go-to partner for media and entertainment companies and brands for audience authority studies, concept development, pilot testing, series maintenance, and brand franchise tracking.

Founded by co-CEOs Stacey Matthias and Boaz Mourad in 1999, the agency also has established industry practices in lifestyle, consumer goods, retail, and financial and professional services, and boasts a pre-eminent youth practice, InsightKids.

MarketCast CEO Henry Shapiro said, “We are delighted to partner with Stacey and Boaz and the entire Insight team in this next chapter of growth for our two companies. Our agencies share a passion for helping clients solve their most pressing marketing and development challenges through innovative and world-class research and consulting services. The combination will benefit our clients immediately, particularly in the TV and OTT sectors where the pace of change is as thrilling as it is stunning.”

“At a time of disruption and opportunity, our combined expertise in content, brands, and audiences’ needs and behaviors position our shared enterprise as leaders in the global entertainment industry. As ever, Insight Strategy Group’s goal is to fuel our clients’ success by enriching content and marketing efforts to resonate deeply with audiences across platforms and occasions” said Matthias.

“Insight Strategy Group’s established practices in lifestyle, CPG, retail, and professional services will grow in impact, efficiency, and scale with this union, through services that both broaden our capabilities and accelerate innovation. Across industries, our clients will benefit from our expanded US and global presence and capabilities,” said Mourad.