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Manav Sethi joins ALT Balaji as CMO
MUMBAI: Pushing for the launch of its OTT service this year, content house Balaji Telefilms has hired Manav Sethi to head marketing at ALT Balaji.
As chief marketing officer of ALT Balaji, Sethi will oversee the OTT venture’s entire communications strategy in India, and international expansion.
Balaji Telefilms group CEO Sameer Nair said, “Manav is ideally suited to support the vision we’re working towards at ALT Balaji. We are looking forward to harnessing his experience and expertise as we launch, grow and expand our footing. Manav’s role will cover a wide array of activities including marketing and communications, and we look forward to his leadership in shaping our journey.”
Sethi has over 15 years of experience nationally and globally in marketing, product, sales and strategic alliances in digital businesses.
In his last role at Getit, Sethi launched multiple businesses and brands in India and Malaysia across yellow pages, horizontal marketplace and verticals like grocery and furniture, mobile wallet and merchant lending platform.
At Reliance BIG Entertainment, he launched India’s then largest local search business BIGMaps, and managed corporate strategy across the group that launched businesses across FM radio, music, motion pictures, movie rental and download, online gaming and a JV with Dreamworks Animation SKG.
Said ALT Balaji CEO Nachiket Pantvaidya, “We are delighted to add such an experienced resource to the ALT Balaji family. Manav not only comes with a vast experience in the field but also will add a new layer and dynamism to the team, we think. I’m sure he will only complement to our venture of creating a solid and valuable brand.”
Added Sethi, “It’s an exciting time in the digital space and to be a part of a company since its launch always adds to the excitement. I’m looking forward to playing a part in this journey towards making ALT Balaji one of India’s leading brands.”
A wholly owned subsidiary of Balaji Telefilms, ALT Balaji is a multi-device video-on-demand platform. It plans to offer premium, disruptive content and original series across genres.