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Lowe Lintas and Partners to host 12th edition of Portfolio Nights in Mumbai
MUMBAI: Encouraging young creative talent to the shores of Indian advertising, Lowe Lintas and Partners is all set to host the 12th edition of its global portfolio review and recruitment event ‘Portfolio Nights’ in Mumbai.
This will be the second year that Lowe Lintas is hosting the event in India.
The agency has called upon young creative professionals from advertising, digital and design agencies and senior students of art colleges from across the country to participate. The event will be held on 21 May.
The event is a platform for young creative aspirants to have their work sampled by at least three top creative directors from the industry in one evening. In the process they get feedback, advice, and if good enough, also land up a job. It is conducted on the same date in more than 20 cities across the globe every year.
For the review process, aspirants will be divided into three batches and every aspirant will be given a chance to get their portfolio reviewed by three creative directors. Each director will meet three candidates individually for 15 minutes and review their work, ideas and offer them feedback.
The best portfolio will be identified as All Star and will be flown to New York to take part in a week long creative challenge on a specific brief.
Lowe Lintas and Partners national creative director Amer Jaleel said, “Advertising has been the nesting place for too many media related professions. And we have lost people to these newer options. Portfolio Nights is also a great platform for young people to discover the joys of advertising. And since we have to cast this net wider, Portfolio Nights should only get bigger.”
Founded by ‘I Have an Idea’ in 2003 and now presented by Art Directors Club New York, the 2014 Portfolio Night event will be held simultaneously in more than 20 participating cities worldwide which include Athens hosted by Bold Ogilvy & Mather, Austin hosted by LatinWorks, Beijing hosted by Ogilvy & Mather, Beirut hosted by Havas Worldwide Middle East, Boston hosted by SapientNitro, Budapest hosted by Kirwoskiisobar & Umbrella, Cape Town hosted by McCann, Chicago hosted by Chicago Portfolio School, Detroit hosted by Doner, Dubai hosted by Havas Worldwide Middle East, Johannesburg hosted by McCann Johannesburg, Kansas City hosted by VML, Los Angeles hosted by Team One, Montreal hosted by Tank, New York hosted by Huge, Paris hosted by AACC, Shanghai hosted by Ogilvy & Mather, Singapore hosted by BatesCHI & Partners, Tel Aviv hosted by Habetzefer Advertising School, Tokyo hosted by Saatchi & Saatchi Fallon Tokyo and Toronto hosted by The Hive.
The city hosts are a mix of agencies, ad clubs and educational institutions. Each city host is responsible for bringing together the top creative directors in its city with upcoming advertising talent which will provide junior talent with the opportunity to learn from the best and to provide creative directors a chance to mentor and give back to the advertising industry.
Lowe Lintas and Partners NCD Arun Iyer added, “It’s a great opportunity for Lowe Lintas to give back to the community and the industry of advertising. We would want young creative guys to come in and get the chance to talk to some of the best known creative directors in the country. Not only to get a sense of what the real world is all about, but also for the encouragement that they deserve and opportunities that advertising offers.”
Tickets for Portfolio Night are on sale from 16 April. Portfolio Night 12 is supported by global sponsors like Shutterstock, Twitter and SqaureSpace.