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Live Viacom18 brings second edition of its music property ‘Emerge’
MUMBAI: Live Viacom18 is back with the second edition of its music property ‘Emerge’, presenting a new form of live entertainment by fusing music and art.
Conceptualised by Live Viacom18, the property is presented in association with VH1 India and in partnership with blueFROG.
The property gets bigger this time, with a mix of talented international and local artists, photography, modern art and more. The second edition will see artists like DJ Dismantle, Go Go Berlin, These Reigning Days, Thomas Dybdahl and Popface from Norway among others, bringing their unique take on music to India.
Viacom18 Pvt Ltd SVP and business head INS Jaideep Singh said, “At Live Viacom18, we always aim at going beyond traditional norms and experiment in the music and entertainment space. By blending music and art, some of the most creative forms of expression, we hope to envision a new experience for the creative soul. We received a positive response last year and are certain that this year will be even more exceptional.”
It will comprise installations and stalls that will engage audiences with different forms of art before they put on their dancing shoes. ‘Emerge’ will further provide a platform for young Indian artists to showcase their work and reach out to a wide plethora of tastes and aesthetic inclinations.
blueFROG MD Simran Mulchandani added, “blueFROG has long been at the forefront of pushing an urban culture movement by marrying music with interesting forms of street art, photography, dance, graffiti art and workshops. The ‘Emerge’ partnership is the perfect platform to further our efforts in this and we look forward to hosting many such events which will not only bring the musical styling of quality international artists to Indian shores, but also create a 360 degree urban cultural experience.”
Kicking off the revamped ‘Emerge’, DJ Dismantle will perform in Mumbai, Pune and Delhi on 18, 19 and 20 September, respectively. Anant Ahuja, New Delhi based graphic designer, will showcase his work at the Delhi gig while visual artist Rohan Dahiya, along with designer Mudit Ganguly, will exhibit their art in Mumbai and Pune.
History TV18 and Big Cinemas will promote the property on air and in-cinema.
Last year, ‘Emerge’ brought artists like Jeremy Loops, Dinner and a Suit and others who enthralled music aficionados across major cities pan India. This year, in a bid to offer a more holistic experience, the property will expand with a blend of multi-genre music and various art forms.