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Limelight Networks opens 3 new PoPs to expand CDN in India

MUMBAI: As part of its India expansion, digital content delivery company Limelight Networks has opened three new Points-of-Presence (PoPs) in Mumbai, Chennai and Delhi.

The new PoPs continue Limelight’s commitment to build out infrastructure in India to support the country’s rapidly increasing online traffic and bandwidth needs.

Many of the world’s largest media, entertainment, software and gaming companies already use Limelight to deliver their content into India. With this added infrastructure, Limelight can fully support similar, high quality-capabilities for the domestic enterprises. The investment is a natural extension of the company’s broader focus on expanding in the Asia Pacific region.

Limelight has increased its capacity more than 650% in India over the last year. In May 2017, Limelight delivered 300% more traffic in India compared to May of 2016. The new PoPs will allow Limelight to better help more businesses deliver faster online experiences that meet and exceed their customers’ expectations.

Limelight’s Orchestrate Platform is continuously expanding and increasing in capacity to support the exponential growth of online traffic and bandwidth needs. It delivers superior quality of experience over any network connection and breakthrough performance even in emerging regions. The unique combination of global private infrastructure, advanced software, and expert services surpasses other content delivery networks (CDNs) to enable today’s and tomorrow’s workflows and put audience experiences first.

“Movies, music and sports are the foundation of digital content for the 1.3 billion people of India. As infrastructure improves, it’s essential to provide the highest quality online experiences to stay competitive,” said Limelight Networks SVP operations Dan Carney.

“To address this demand, Limelight will bring its full suite of capabilities to the market, and we’ve already expanded capacity more than six fold over the last 12 months. With the focus from central government coupled with investments in the private sector, we believe the adoption curve will be steep and growth will be strong. We want to help make dropped connections, download errors, buffering and pixilation a thing of the past.”