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Kyoorius Advertising Awards calls for entries

MUMBAI: Kyoorius has announced call for entries for the first edition of the Kyoorius Advertising Awards.

The awards will be held in association with D&AD which will bring its online systems, process and machinery into managing the Kyoorius Advertising Awards jury sessions.

The categories for the first awards include advertising in press, outdoor, film, radio, direct marketing and activation, integrated, art direction, craft and film. The last date for entries is 21 April.

Kyoorius founder and CEO Rajesh Kejriwal said, “After a fruitful partnership with D&AD last year, coupled with an overwhelming response from the industry for the Kyoorius Design Awards last year, we are all set to widen the award categories to include advertising and digital. We hope to make this platform bigger year after year.”

Entries will be judged by creative experts and industry stalwarts from across the globe including BBH deputy executive creative director Rosie Arnold who will act as the Jury Foreman. Arnold will be accompanied by Isobar regional executive creative director Graham Kelly and Hakuhodo regional executive creative director Woon Siew Hoh.

D&AD CEO Tim Lindsay added, “Innovation and merit has always been the primary motive for D&AD. Sharing the same objective as Kyoorius, we hope to inspire Indian professionals and encourage them to innovate brilliance year after year.”

The jury members from India include Ogilvy & Mather executive creative director Abhijit Avasthi, TapRoot India chairman and co-founder Agnello Dias, DDB Mudra Group chairman and CCD Sonal Dabral and JWT national creative director Senthil Kumar.

The winners and the nominations will feature in a specially produced Kyoorius Advertising Annual book. 7,500 copies of the book will find their way to the desks of senior marketing and brand managers across 3,500 corporations apart from agencies. The category winners will take home the Blue Elephant trophy and the Black Elephant trophy will go to the best of show.

Surplus from the proceeds will be ploughed back into the Young Blood Program through Kyoorius FYI Day’s in association with D&AD.