21 Oct 2017
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Komli Media partners Adquant to launch social ads platform

MUMBAI: Digital media technology platform Komli Media has partnered Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD), to launch a social ads platform.

The platform aims to create Asia’s most comprehensive social media offering. The partnership will give Komli exclusive rights to offer the Adquant platform across the Asia Pacific region.

It will provide advanced Facebook ads management platform with turnkey onboarding, training, account management and technical support.

Komli Media VP social media Matt Suton said, “Komli has a well-established and successful social media business that works with over 500 customers across the APAC market. Increasingly, advertisers and agencies are looking for tools with features that allow them to procure social media effectively and efficiently with increased ROI, transparency and reporting capability. Those same advertisers have also been telling us that they need that powerful platform to be armed with servicing and support through a trusted local vendor. We believe this partnership fills that gap in the APAC market and we are thrilled to provide that full suite solution with truly innovative partners like Adquant.”

The platform will be available to advertisers and agencies as a Komli solution in markets including India, Singapore, Indonesia, Thailand, the Philippines, Malaysia, Australia and New Zealand. The strategic collaboration aims to strengthen the company’s position in the APAC.

Powered by Adquant’s technology, the platform will empower marketers to apply algorithms to optimise all parts of their social advertising programmes. The platform will enable advertisers to effectively buy Facebook ads, manage large groups of them, target granular audiences, and measure effectiveness.

Adquant CEO Joe McCormack said, “We are excited to partner Komli in the APAC region. When looking for a partner in a region, we look at a lot of factors. We met with Komli and saw not only the scale of their operations in the regions but also the expertise of our industry. We were blown away. When using an enterprise tool such as ours it’s imperative that you get the right support in order to scale your business and we believe customers licensing Adquant through Komli will achieve just that.”

Moreover, it will provide special features to advertisers for their Facebook ad campaigns which include auto bid optimisation, website custom audiences, True Life Time Value (LTV) optimisation and mobile app tracking.

This partnership comes close on the heels of other recent announcements by Komli Media, including the launch of an integrated remarketing demand side platform.