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Komli Media launches remarketing demand side platform
MUMBAI: In a bid to strengthen its performance and social media advertising across Asia Pacific, Komli Media has announced the launch of innovative Remarketing Demand Side Platform (RDSP) enabling digital marketers to convert site visitors into loyal customers with full transparency and management of media costs, customer data, campaign strategies and performance analytics.
In addition to that, the company has also realigned its organisation structure to intensify its focus on remarketing and social platforms.
Komli Media founder and CEO Amar Goel said, “Marketing via social and remarketing will be the key pillars of growth as we take Komli to the next level. We have aligned our leadership team so that we have people focusing at both a regional and product level.”
The company’s remarketing DSP business will now be headed by Ashwin Puri in addition to its mobile business, while Matt Sutton will lead the social business. Mukesh Agarwal will run product management across the company.
To drive growth in its core regions, Komli Media has promoted Damien Lavin to run the Southeast Asia and Australia regions, and Rakesh Malani has also expanded his responsibilities to run HR globally in addition to his CFO role.
Goel added, “I am really excited about the growth of digital and Komli. Our continued investments in programmatic advertising across remarketing and social can power a new wave of innovation for marketers and I am excited to work with our new leadership team to turn this vision into reality.”
Komli’s RDSP combines the transparency and self-serve benefits of a traditional DSP model with the returns and scale of remarketing by adding features like native dynamic creative optimisation, advanced audience segmentation and built-in performance optimisation.
Advertisers also have the flexibility to either self-manage their campaigns using the platform or leverage the company’s campaign management and optimisation expertise while they build these capabilities internally.
Komli Media VP remarketing Ashwin Puri said, “Komli works with over 75 per cent of the top advertisers in APAC which gives us an opportunity to understand the emerging trends in this market. We are seeing remarketing spends for most performance advertiser’s increase rapidly and it will soon be one of the largest channels for digital performance advertising. As this medium becomes significant, advertisers will demand greater transparency and control, which is the evolution we have seen for search and social.”
The company is presently running campaigns across the ecommerce, travel and finance verticals and has delivered successful results for fashion etailer Myntra.