21 Sep 2017
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KKR, Dhoni most popular in IPL 10: Study

MUMBAI: The 2017 edition of the Indian Premier League (IPL) was two times buzzier on social media than the 2016 edition, according to analysis done by Maxus Mesh.

The analysis also noted that the final match between the Mumbai Indians (MI) and the Rising Pune Supergiants (RPS) was the buzziest match, which alone generated around 5 lakh mentions.

It also said that Kolkata Knight Riders (KKR) dominated the popularity throughout the IPL season, ahead of winner Mumbai Indians.

Social Team Leadership Board – Overall
Mahendra Singh Dhoni was the most popular player this IPL season, followed by Gautam Gambhir and Rohit Sharma, while last year’s favourite Virat Kohli could manage with the seventh spot due to poor performance, it noted.

Social Player Leadership Board - Overall

David Warner was the most popular (non-Indian) player to be featured in top 8 leader board for both 2016 and 2017 IPL edition.

#CricketMeriJaan by MI was the most-chanted team hashtag in the tournament, followed by #AmiKKR.

The mood around the IPL was generally action-oriented, and men outshouted women with respect to IPL conversations.

MI, RCB (Royal Challengers Bangalore), KKR and RPS were the most talked-about IPL teams.

The analysis has been done by Maxus Mesh, which is a marketing command centre and dialogue engine that reads environmental signals in real time.

Moreover, part of the analysis comes from Maxus’ proprietary tool, Kaleidoscope, which enables location-based mood planning of audiences in India based on social media conversations. It uses near real-time posts from Twitter and Instagram to bucket across eight broad moods.

The moods are extrapolated onto a map of India from where these posts emerge, thus generating a literal map of the mood of a place.

Detailed analysis of keywords was conducted to identify social chatter around various aspects of the IPL.