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Journalist Vivek Law in JV with Sooperfly to launch video-first finance platform

MUMBAI: Former TV Today Network business editor and Bloomberg TV India editor Vivek Law has formed a joint venture (JV) with Roopak Saluja’s new media company Sooperfly to launch a multi-platform and multi-format personal finance brand.

Targeted at audiences seeking financial advice and insights, the video-first brand will aim to redefine the genre and garner new audiences through friendlier programming.

The content line-up will feature primarily bite-sized content, details of which will be made available later this quarter. The partnership will be set in motion with content around the impending Union Budget 2016, especially for the young investor. The content will be in Hindi and English.

Commenting on his digital venture, Law said, “After a decade each in print and television, I am thrilled to partner with Sooperfly in my foray into digital journalism. I have been passionate about personal finance and financial literacy, and I do believe this venture will help reach out to audiences that are increasingly consuming information through digital, instead of conventional platforms.”

Sooperfly was founded in 2015 by media entrepreneur Roopak Saluja, also founder and CEO of The 120 Media Collective. The diversified content and communications group includes digital agency Jack in the Box Worldwide, and production companies, Sniper and Bang Bang Films.

Saluja commented, “Personal finance or money management is a high priority focus for online Indians everywhere, yet it’s also a subject most are intimidated by. Expertise and credibility must power any solution to this problem. Vivek embodies both qualities in the superlative and we share a common vision of how to build a sustainable business in resolving this pain point. We’re thrilled to announce this partnership as one of the primary pillars on which we’re building Sooperfly.”

Sooperfly empowers Asia’s digital video ecosystem by building direct-to-audience content brands. Its repertoire includes music, comedy, beauty, fashion, sports, education, technology, the performing arts and more.