19 Sep 2017
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Joanne Theseira is Publicis Singapore MD

MUMBAI: Publicis Communications Singapore has announced the promotion of Joanne Theseira to Publicis Singapore MD.

In her new role, Theseira will oversee both Publicis Singapore and design and technology consultancy, Nurun, where she will continue to partner award-winning creative, Jon Ng.

Theseira assumes leadership of Publicis following its successful transformation into an agency with social at its core and a renewed ambition for effective work, with Publicis Singapore winning over 30 effectiveness awards in 2016 alone, as well as Singapore agency of the year two years running at Campaign Asia’s Creative Agency of the Year awards.

Theseira is tasked with building on the creative agency’s strong business performance in the past three years through deeper integration across its roster of sister agencies in the hub like MSLGroup, Luminous and Prodigious. She will report to Publicis Communications Singapore CEO Lou Dela Pena.

Pena said, “There are moments in your career when you meet an outstanding talent like Jo. She is not only the most passionate and competitive new business person I’ve met, she has the gift of being able to transform herself – and in only the best ways. From the young ingénue working on Apple over a decade ago, to managing regional blue chip accounts, to supporting me in numerous iconic pitch wins in this region, to co-running a start-up like Nurun, Jo has managed to successfully lead the change for herself and her clients throughout her career.

“Jo has been a quiet force behind the incredible growth story at Publicis and I can’t think of a more deserving, young, progressive, agile, leader like Jo, who will now take over a brand that I’ve come to love in the last three years. Not only is she the best partner I’ve had in this business, but she has the right ambition and character to thrive with clients who want to lead the change for years to come. Publicis is now in great hands.”

Theseira said, “Over the past three years, it’s been a privilege to grow personally and professionally with such an inspiring, dynamic team. I’m honoured to take on this role, with a strong belief in the agency’s passion and energy that will enable us to continue to lead the change for ourselves, and for our clients’ business.”

Theseira joined Publicis in July 2014 and has been an integral new business driver for the agency. Her multi-disciplinary background – which includes experience in digital marketing, shopper marketing and integrated brand communications – translates into an exceptional skill in identifying cross-channel opportunities and solutions for clients.

Prior to joining Publicis, Theseira spent 11 years with TBWA Singapore where she worked as both an integrated brand leader and a new business driver, and also helped successfully launch the agency’s Digital Arts Network offering in 2012.