22 Sep 2017
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Jaideep Singh joins Arre management team to drive monetisation and expand content verticals

MUMBAI: Entertainment business veteran and former Viacom18 INS head Jaideep Singh has joined Arré as a director on the company’s management team.

Singh will guide the platform’s monetisation drive, launch Arré’s music vertical and play a role in expanding other content verticals as well. He will be working closely with the founders of Arre, B. Saikumar, Ajay Chacko and Sanjay Ray Chaudhari, as the platform expands its content footprint.

Said Saikumar, “We are delighted to have Jaideep join us at Arré to lead our business efforts as we expand and strengthen our content and platform. Jaideep brings invaluable experience and skills with respect to IP creation and monetisation as we enter into an exciting year 2 of Arré.”

Singh is a partner in two US-based companies. He is the chairman of Ignition Creative (APAC and Middle East board), an integrated marketing agency, and the managing director (APAC and Middle East) of Volocity Media, a technology innovation group working in the field of developing digital products and platforms for building social communities.

Said Singh, “Developing sustained business models in the entertainment sector has always been my passion. The explosive growth that Arré has witnessed as a brand is a story in itself and I am very excited to be part of this journey. My current ventures Volocity Media and Ignition Creative will also help in creating some state-of-the-art engagement interfaces at Arré.”

Singh holds to his credit 20 years of diverse experience across marketing, media and entertainment. He has earlier worked in places like JK Tyres, CII and Radio Mirchi.