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IPL media rights should be decided by e-auction: Swamy
MUMBAI: The next cycle of media rights for the Indian Premier League (IPL) will be decided through e-auction, if Rajya Sabha member and BJP functionary Subramanian Swamy has his way.
In a letter to Justice RM Lodha, Swamy has suggested e-tender or e-auction as the way forward as this will ensure absolute transparency. Lodha, a former Chief Justice of the Supreme Court of India, has been responsible for bringing about reforms in the BCCI.
“India has seen two of the biggest scams in coal and spectrum allocation over the last decade due to non-transparency in process of allocation. The economic value with cricket rights is no less,” Swamy wrote.
Swamy has also marked the letter to the SC-appointed Committee of Administrators (CoA).
As reported earlier, the next cycle of IPL media rights is expected to be for five and not ten years.
The tender for the IPL media rights will be floated by the BCCI after the 10th edition of the cash-rich T-20 league is over.