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IPL 9 sampled by 80 mn viewers on Hotstar to date
MUMBAI: The ninth season of the Indian Premier League (IPL) has so far notched 80 million viewers on Star India’s video streaming platform Hotstar.
According to Star, the T20 league is on course to cross the 100-million mark in this year’s edition.
The broadcaster has claimed that the tournament’s reach on Hotstar has doubled over the last year at the same stage and that the total watch time is up 275% from 2014, with 95% of all consumption coming from the top 10 cities.
Hotstar CEO Ajit Mohan said, “We are delighted at the growth of IPL viewership on Hotstar over the last two tournaments. Hotstar has become the primary screen for the IPL for the urban affluent and the young cricket fans. With more than double the reach of last year, we are well set to exceed the 100-million target we had set for ourselves for this year.”
Hotstar has invested heavily in creating a world-class streaming experience. Users have access to live scores and match data integrated into the experience. The persistent efforts to reinvent consistently and stay fresh to maintain engagement levels among the 18–24-year-olds have been driving the popularity of the platform.
Hotstar has made the IPL 2016 an even more enjoyable experience for its viewers with a complete content package including pre- and post-show programming with the best anchors and commentators in the country. Two wraparound shows—’Cricket Live’ and ‘One Tip One Hand’, along with ‘The Boundary Riders’ (a video blog)—have been popular programming additions, as well as Hotstar’s presence at the IPL Fan Park.
‘Cricket Live’ is a one-hour exclusive show hosted by Jatin Sapru featuring the expert panel of David Hussey, Bret Lee, Md Kaif, Aakash Chopra, Deep Das Gupta and Shoaib Akthar. The show is a detailed analysis of the games played in the Vivo IPL 2016 and focuses purely on the cricket part of the game and not entertainment. It also brings alive all the inside scoops for all the franchises, covering their strategy, behind-the-scenes action and what’s happening in the camp, including player secrets and more.
‘One Tip One Hand’
‘One Tip One Hand’, hosted by Cyrus Sahukar and Varun Thakur, is a weekly analysis of the IPL 2016 games that features on Hotstar every Saturday. The show analyses the game with a bit of banter and humour along with a star-studded line-up of experts.
‘The Boundary Riders’
Three vloggers scour the length and breadth of the nation in search of stories that introduce fans to the unseen world around the Vivo IPL 2016 calendar and match cities. This video log (vlog) serves as a platform for the vloggers to share their stories. As a collective of stories, it demonstrates how the Vivo IPL 2016 touches and affects the lives of millions of Indians every year in a positive and uplifting way. The vloggers also engage the players in fun activities together with pop quiz where the cricketer questions the vlogger, and sometimes also lets the vlogger experience a batting or bowling with the player and much more.