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IP as a driver of growth

MUMBAI: The first day of the FICCI Frames 2017 saw experts discuss, in a session called ‘Own, convert, protect! Intellectual property as a driver of innovation and growth’,  how the National IPR Policy would benefit the creative industry by providing an enabling framework for monetisation, protection and enforcement of copyright.

The keynote address was by DIPP secretary Ramesh Abhishek with a special address by Solstrat Solutions senior advisor and WIPO Coordination Office director Dr S Rama Rao. It was moderated by Saikrishna & Associates senior partner Ameet Datta.

The panel comprised MPA VP, government affairs, Asia Pacific Hank Baker, FIAPF DG Benoit Ginistry, US Consul General Thomas L Vajda and Sony Music Entertainment president of India and Middle East Shridhar Subramaniam.

Baker said, “I represent the MPA and our interest in protecting intellectual rights, and the key to that is copyright. This gives us the right to exploit it commercially as a business. The other side is enforcement. We spend our time, capital and resources in making movies. Piracy is different today than it was a couple of years ago. The digital world makes it easy to steal our property and soft goods.

“Copyrights have not been more vulnerable as they are now. We need more screen density in India. Censorship also causes people to hire content away from legitimate sources because people want to see the director’s vision and the complete product. Piracy is a leakage and gets 35% more than box-office revenue. It needs to be fixed.”

Subramaniam said, “Two or three progressions have happened in the last three years. One of them is copyright amendment, which gives a lot of rights to the music community. We are grateful for international IPR policies. We have taken court action against piracy and blocked some websites. Statutory and compulsory licensing on the Internet by the government has helped.”

Noting the importance of protecting investments, Ginistry said, “It is important to protect our investment and essential to protect our freedom over copyrights and IPR. It’s essential for India to join Europe, South Korea and America in international copyright protection and IPR policies.”

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