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IOC sells TV rights in Brazil to Grupo Globo
MUMBAI: The International Olympic Committee (IOC) has awarded to Globo Comunicação e Participações S.A. (Grupo Globo) the broadcast rights in Brazil for the Olympic Games through to 2032.
The agreement continues the IOC’s long-term partnership with Grupo Globo, Brazil’s largest media group, which has acquired rights across all broadcast platforms, including free-to-air television (on a non-exclusive basis), and subscription television, internet and mobile (on an exclusive basis).
IOC president Thomas Bach said, “This long-term agreement with our partner Grupo Globo demonstrates the confidence we have in them as Brazil’s leading media organisation. It is also an expression of our confidence in Brazil and the Brazilian people. Next summer Rio de Janeiro will welcome the world as the host of the first ever Olympic Games in South America. It will be an historic moment, uniting the Brazilian people and the world in a celebration of the Olympic values and the achievements of the athletes. In addition to broadcasting the Olympic Games until 2032, Grupo Globo has committed significant year-round promotional support for sport and the Olympic values, which will contribute to ensuring another positive long term legacy from the Olympic Games next year.”
Grupo Globo chairman, CEO Roberto Irineu Marinho said, “We are very proud to be entrusted to broadcast the Olympic Games, the world’s greatest sporting event, until 2032. Our relationship with the IOC and the Olympic Movement goes back many years and this long-term renewal of our agreement shows the absolute faith that Grupo Globo has in our country, in the Olympic spirit and in the future. We believe the Olympic Games, beyond a sports event, is the world’s biggest example of inspiration and overcoming challenges. Taking the Olympic values to the Brazilian People, across many different media platforms, is a challenge that Grupo Globo is proud to assume. Through Olympic Agenda 2020, the IOC has set out a clear strategic vision for the development of sport and the promotion of the Olympic values globally and we have every confidence in the bright future of the Olympic Movement.”
IOC member Gerardo Werthein, Delegate IOC Member for broadcast rights in the Americas, said, “This exciting agreement demonstrates the IOC’s belief that Brazil’s largest media group, Grupo Globo, is well placed to provide the best possible promotion of Olympic sport and the Olympic values in Brazil in the long term, not only during the two weeks of each edition of the Games, but all year round. This includes a commitment to collaborate with us on the new Olympic Channel.”
The agreement covers the XXIII Olympic Winter Games in PyeongChang in 2018, the Games of the XXXII Olympiad in Tokyo in 2020, the XXIV Olympic Winter Games in Beijing in 2022, as well as all Olympic Games through to 2032.