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IOC awards broadcast rights in Asia to Dentsu till 2024

MUMBAI: The International Olympic Committee (IOC) has awarded exclusive broadcast rights to Dentsu in 22 countries in Asia for the 23rd Olympic Winter Games Pyeongchang 2018, the 32nd Olympiad Tokyo 2020, as well as the Olympic Games in 2022 and 2024, the host cities of which are yet to be elected.

The agreement means Dentsu will continue as the exclusive gatekeeper for broadcast rights (all languages; all media platforms) in Afghanistan Brunei, Cambodia, Chinese Taipei, East Timor, Hong Kong, Indonesia, Iran, Kazakhstan, Kyrgyzstan, Laos, Malaysia, Mongolia, Myanmar, Papua New Guinea, Philippines, Singapore, Tajikistan, Thailand, Turkmenistan, Uzbekistan and Vietnam.

IOC president Thomas Bach said, “This agreement ensures Olympic broadcast coverage for fans across the region, including on free-to-air television. Having begun our broadcast relationship with Dentsu at the Olympic Winter Games Sochi 2014, I am pleased we will continue through to 2024.”

Dentsu executive officer Kiyoshi Nakamura said, “Following the acquisition of the broadcast rights for the 2014 and 2016 Olympic Games and Youth Olympic Games in Nanjing, we are delighted to strengthen the ongoing relationship between the IOC and Dentsu through the distribution of the broadcast and exhibition rights for all the Olympic Games until 2024. We are dedicated to contributing to the long-term development of the Olympic Movement and to deliver the excitement of the Olympics to the fans in these Asian countries and territories.”

IOC vice-president Zaiqing Yu, delegate IOC member for broadcast rights in Asia, said, “Dentsu has good understanding of the region’s commercial and broadcast environment, and their expertise and insight will help the Olympic Movement develop its presence and ensure excellent Olympic broadcast coverage of future Games.”