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INOX ties ups with IMAX for 5 properties

MUMBAI: In a bid to enhance the experience of its patrons, theatre chain major INOX Leisure has formed an agreement with IMAX Corporation for five IMAX theatre systems to be installed in INOX properties in Mumbai, Delhi, Bengaluru and Kolkata.

The first installation will happen at INOX’s R-City in Ghatkopar, Mumbai.

“We have built our business on our commitment to create a premium customer experience and we view our partnership with IMAX as an extension of this strategy. By associating ourselves with the IMAX brand and offering our guests a completely immersive cinema experience, we will continue to strengthen our position. We are particularly excited about shaping the future of cinema in India through such initiatives,” said INOX Leisure CEO Alok Tandon.

INOX launched its first multiplex in 2002 in Pune and today it owns 107 multiplexes with 420 screens across 57 cities and 19 states in India. During this period, it acquired Calcutta Cinema Pvt Ltd (in 2007), Fame India Ltd (in 2011) and Satyam Cineplexes Ltd (in 2014) to increase its footprints.

“We’ve always said India is potentially a huge opportunity for us. Now is the time to grow in this strategically important market and this deal serves as an important first step. We believe that INOX adding IMAX theatres to its most successful complexes—which are situated in top-tier cities—will help us expand our network in India at a more rapid pace,” said IMAX CEO Richard L Gelfond.

Headquartered in New York, IMAX is an innovator in entertainment technology, combines proprietary software, architecture and equipment to create experiences that take movie-goers beyond the edge of their seat.