22 Sep 2017
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Indo–Pak final is the most-tweeted ODI ever

MUMBAI: The ICC Champions Trophy 2017 final between India vs Pakistan has become the most-tweeted ODI ever with a record-breaking 1.8 million tweets for #INDvPAK in #CT17, the most for any ODI.

Compared to ICC Champions Trophy 2013, #CT17 saw a 4X growth in the usage of the official hashtag. Even the organiser of the tournament, ICC, saw a 4.75X growth in followers in #CT17 compared to #CT13.

A key part of these increases is also Twitter’s innovative integrations that gave fans a personalised experience, leading to a rise in conversation on the platform. For #CT17 Twitter tied up with Nissan in an Amplify deal that saw users gain access to match highlights on the platform.

The ICC’s DM chatbot gave fans the chance to stay updated with the latest news and videos via a direct messaging service.

Via #AskCaptain fans were able to ask the winning captain a question post-match, and a select user was then given a personalised video response from the captain.

There was an abundance of talent on display at the #CT17 and it was the finalists India (@BCCI) and Pakistan (@TheRealPCB) who made the biggest impact on the field and off it as well. Here’s a look at the names that made it to the Twitter XI (based on mentions during #CT17).

While the Indian and Pakistan players formed the bulk of the Twitter XI, it was the clash between the two sides that generated the most amount of conversation on the platform. #INDvPAK was the most tweeted about match in #CT17, and the one next in line was their group-stage encounter.

While Pakistan won the tournament on the field, it was their counterparts India who seemed to have won more followers off it. A huge win though for Bangladesh generated so much conversation that they became the third most talked-about team on Twitter in #CT17.

“Cricket is what was happening on Twitter, and a historic #CT17 saw the record for the most tweeted ODI of all time being broken by the India vs Pakistan final with 1.8 million tweets from fans globally. With ICC launching the first ever Direct Message chatbot for sports on Twitter; engaging fans with video replies from captains and commentators; and Tweeting match videos through a Twitter Amplify partnership, it was a personalised and video-rich experience for fans on Twitter,” said Twitter head of sports partnerships, Asia Pacific Aneesh Madani.