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Indian Express begins regional-language expansion with launch of ieMalayalam.com
MUMBAI: The Indian Express Group is expanding its digital footprint. The regional-language expansion has begun today with the launch of ieMalayalam.com, a portal operating out of Kerala.
ieMalayalam.com, to begin with, will be a completely ad-free platform. The platform has adopted multiple formats such as video blogs and pictorial stories. These stories will be delivered through a clean user interface to allow for an uncluttered and smooth user experience.
“ieMalayalam.com is a global quality news platform with an uncluttered design, custom font and content focused across all sections of the society. Armed with fresh, social media driven and deep content, the latest innovative portal from the Indian Express Digital is poised to disrupt and redefine regional-language journalism in our country,” an official release said.
The Indian Express Digital has emerged as one of India’s third-largest digital news players. In the last four years, it has seen growth from 4.5 million unique visitors a month to 75 million unique visitors a month.
Speaking on the launch of ieMalayalam.com, Indian Express Digital CEO Sandeep Amar said, “We believe in delivering nothing but the best to our readers across the country. Malayalam is one of the most mature news markets in the country and we are all geared up to deliver the best for the Malayalam users by curating the best voices from across the state and abroad. We have made sure that it is the best product in the market, and user experience is better than any other digital player in Malayalam. We are also utilising innovative storytelling formats, including a unique visual play, to enhance readability and drive engagement. With our all-around focus on a best-in-class user experience and high-quality journalism, we are confident of soon establishing ourselves as the leading Malayalam platform in the region.”
The Indian Express Group is the second largest English newspaper website, third largest digital news player, the largest source of entertainment news and the second largest source of person technology news in the country. With the launch of ieMalayalam.com — Indian Express aims to take a leadership position in Kerala’s local language digital news market as well.
The launch of ieMalayalam comes a week after the launch of Techook.com — a tech review platform for the experienced gadget fans. The Indian Express’ growing digital presence includes the news platform for millennial inUth.com, Maharashtra’s largest Marathi news platform Loksatta.com, Hindi news site jansatta.com, business news portal financialexpress.com and, of course, indianexpress.com.