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India Today TV in partnership with Twitter to hold Town Halls
MUMBAI: India Today Television has forged an exclusive partnership with Twitter for conducting Town Halls on the social media platform, thereby building on the brand statement of India Today ‘On Stands, On Air, Online’.
The Twitter Town Halls will give an opportunity to the channel’s followers on Twitter to engage with news makers, opinion makers and other eminent personalities.
The followers can tweet their questions and the personality/guest will respond to the same during the Town Hall. This will be aired on India Today Television. The partnership also extends to the group’s Hindi news channel Aaj Tak for relevant guests.
The India Today Group and Twitter have already aired successful Town Halls with superstars Shah Rukh Khan and Kamal Hassan. The third episode in the series featuring Sri Sri Ravi Shankar will be aired this weekend.
Speaking on the partnership, India Today Group editorial director, broadcast and new media Kalli Purie said, “Our sole objective through social media is to engage our followers and viewers in a dialogue on issues of national and global importance. Twitter Town Hall is a great format to ideate, debate and celebrate the spirit of freedom of expression. We trust that our social media followers are equally well informed to ask the right questions of their leaders. We will be rolling out many such templates to empower our end users.”
Twitter VP– of media for Asia-Pacific, Middle East and North Africa Rishi Jaitly added, “Twitter Town Halls have been used by global business and political leaders to connect with their followers and audiences at large for some time now. Twitter is the only platform in the world that is public, conversational and real time. The beauty of the platform is that it allows users to engage with influential personalities from different walks of life, and gives them a voice to be heard. This Twitter Town Hall will give users a chance to talk to and engage with influential icons and leaders from different walks of life for the first time.”