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India, China to boost bilateral cooperation for films, TV shows and new-age media

MUMBAI: Delegations of India and China held discussions to enhance bilateral cooperation in the field of films, TV series and new-age media.

A Chinese delegation led by state administration for press, publicity, radio, film & TV (SAPPRFT) vice-minister and party secretary Jiang Jianguo met the Information and Broadcasting secretary Bimal Julka today.

The delegations of both the countries had extensive discussions on issues pertaining to the mutual exchange of products, services and knowledge in the field of media and entertainment. Both sides agreed to identify a roadmap for enhancing bilateral cooperation.

Julka invited China as the ‘focus country’ in the International Film Festival of India (IFFI) to be held in Goa in the month of November. His Chinese counterpart Jianguo readily agreed to actively consider the proposal. Both sides also discussed the finalisation of the content to be showcased at the festival.

Speaking further to enhance the cooperation, Julka also proposed a student exchange programme between the film institutes of both countries as a step towards strengthening the cultural ties between the two nations.

To enhance cooperation in the publication sector, both sides also emphasised the need for increasing participation in international book fairs like the Delhi Book Fair.

During the discussions, the I&B secretary also touched upon the issues related to the restriction of Indian films in the Chinese market and asked them to look into the matter sympathetically.

Jianguo himself mentioned about the popularity of Indian movies in China and proposed to explore the possibility of exchange of content on the TV channels in terms of movies and serials.

As TelevisionPost.com reported recently, Star India CEO Uday Shankar, during his address at the Paley Center in New York, revealed that their popular show ‘Satyamev Jayate’ would travel to China soon as Star has already sold the rights to a company there.

During the deliberations, both sides also exchanged notes regarding the relevance of new media in the domain of communications. Both sides stressed the need of a separate joint working group on films and related sectors. Julka further pointed out that such a framework could help in expediting issues related to co-production agreement in the film sector.