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IMC to organise ‘Fusion 2014’ on 15 February

MUMBAI: The Indian Merchants’ Chamber is organising the third edition of ‘IMC Fusion,’ the conference on entertainment, media and sports on 15 February at Grand Hyatt in Santa Cruz, Mumbai.

The IMC Fusion Conference deals with entertainment, media and sports. This year, the conference is being organised under the auspices of IMC’s Entertainment Committee chaired by Manmohan Shetty while Bollywood film, mainstream television and theatre star Kabir Bedi will be the host of Fusion 2014.

The conference will feature speakers from the three sectors deliberating on topics covering current issues and trends, emerging technologies and new-age engagement with the consumer, content and creation, talent and involvement, women in Indian cinema, power of scripts, social media and app. world, and other contemporary developments in sports, media and entertainment.

The daylong conference will also feature awards for excellence in entertainment, media and sports.

The conference will host delegates from the entertainment, media and sports fraternity as well as young professionals and students of mass communication, journalism, film institutions and management schools. Fusion 2014 will provide an opportunity to the delegates to network with industry peers and share their thoughts and ideas.

IMC president Shailesh Vaidya said, “With the exponential growth in the content industry across multiple platforms and with the dynamic trends governing its momentum, Fusion 2014 will contribute the best insights under one roof. With this conference IMC, being one of the leading industry bodies, will offer a unique platform for the industry to ponder over the course that it would take in the future and gear up for the challenges ahead. The conference proceedings as well as the Awards for Excellence will offer something for everyone connected with the entertainment, media and sports industry.”

IMC Entertainment Committee chairman Manmohan Shetty said, “This year IMC Fusion will focus on all aspects in the fastest growing sectors – entertainment, media and sports. IMC Fusion Excellence Awards in the evening following the conference will be a star-studded event honoring winners chosen by an eminent panel of judges.”

Former India hockey Player, national coach Mir Ranjan Negi, Zenith Optimedia managing partner Sanjoy Chakrabarty and The Film Street Journal editor Bharathi Pradhan are the co-chairpersons of the committee.